Skip to main content

World Championships Marathons Pull in TV Viewership Ratings Over 13.5%

According to a report by Video Research Ltd., TBS' live broadcast of the Aug. 6 London World Championships men's and women's marathons recorded high TV viewership ratings. The men's marathon starting at 18:55 Japan time averaged a 13.7% viewership rating for its 135 minute broadcast. Beginning at 22:00 Japan time, the 150 minute women's marathon averaged 13.6%.

In the men's marathon civil servant runner Yuki Kawauchi (30, Saitama Pref. Gov't) missed top eight by just 3 seconds, finishing 9th. Mao Kiyota (23, Suzuki Hamamatsu AC) was the top Japanese woman at 16th. It was the first time in the 22 years since 1995 that no Japanese marathoners male or female made the top eight in a World Championships marathon.

Translator's note: Although the numbers are impressive, it's worth noting that the World Championships marathon ratings were a fraction of the normal viewership for the Jan. 2-3 Hakone Ekiden, where the two-day, roughly fifteen hour broadcast of the university men's road relay averages around 30% ratings.

source article: 
https://www.nikkansports.com/entertainment/news/1868455.html
translated by Brett Larner
phtoto © 2017 Brett Larner, all rights reserved

Comments

Most-Read This Week

Toyo University Leads Defending Champ Aoyama Gakuin on Hakone Ekiden Day One

The team that brought Japan's greatest race into the modern era with its historic 2012 sub-3 min/km win, Toyo University came out swinging to win Day One of the 2018 Hakone Ekiden.

Intensely popular with fans, Toyo has struggled this season with its entire senior class out with injury. With its fate in the hands of its younger members Toyo 1st-year Kazuya Nishiyama, freshly 19 in November, stepped up and took control of the race with both hands. Midway through the fast First Stage Nishiyama surged hard to go out front alone, 2017 World University Games half marathon gold medalist Kei Katanishi (Komazawa Univ.) and relative unknown Yuhei Urano (Koku Gakuin Univ.) the only ones to try to go with him. Nishiyama covered the 21.3 km stage in 1:02:16, equivalent to a 1:01:40 half marathon, with Urano and Katanishi around 15 seconds back. 3-time defending champ Aoyama Gakuin University was 25 seconds behind in 5th at the first exchange, 2017 Izumo Ekiden winner Tokai University another …

Kawauchi Breaks Sub-2:20 World Record in Sub-Zero Temperatures

Battling freezing temperatures and wind chill that took things down to -23C, Yuki Kawauchi (Saitama Pref. Gov't) ran a 2018 world-leading 2:18:59 at the Marshfield New Year's Day Marathon, taking 30 minutes off the course record and breaking American Doug Kurtis' historic sub-2:20 world record with his 76th career sub-2:20.

Kawauchi spent Dec. 29 to 31 training on the Boston Marathon course ahead of his upcoming appearance as part of the John Hancock Elite Athlete Team and planned to run Marshfield at the tail end of his trip. The Marshfield Road Runners club, organizers of the marathon, had their longstanding race USATF certified ahead of his appearance.


Wearing full-length tights in a marathon for the first time, in Marshfield Kawauchi planned to run the first of the hilly course's two laps in 1:09 flat to give himself room to work with in breaking 2:20. But in the wind and cold he struggled to stay on pace, ice crystals coating his face as he hit halfway in 1:10:29…

Aoyama Gakuin Runs Down Toyo for Fourth-Straight Hakone Ekiden Title

In a rare reversal of Day One standings, Aoyama Gakuin University ran down Toyo University early in on Day Two to win its fourth-straight Hakone Ekiden title. At both the Izumo Ekiden and National University Men's Ekiden this season, Toyo struggled to cope with the absence of its entire senior class due to injury, running up front much of the way but lacking the depth to keep the lead in the final stages. Hakone played out like an opera-scale version of the same familiar story, its brilliant Day One win backlit by the headlights of rapidly approaching fate.

Second on Day Two's opening stage, the 20.8 km Sixth Stage with around 800 m elevation loss, both of the last two years, AGU 3rd-year Yuji Onoda just missed the course record en route as he ran down Toyo's Shunsuke Imanishi and put AGU almost a minute ahead by the time he handed off. AGU's next two runners Keisuke Hayashi and Yuta Shimoda both won their stages, Hayashi, a relative unknown on the roster, running 1:0…