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World Championships Marathons Pull in TV Viewership Ratings Over 13.5%

According to a report by Video Research Ltd., TBS' live broadcast of the Aug. 6 London World Championships men's and women's marathons recorded high TV viewership ratings. The men's marathon starting at 18:55 Japan time averaged a 13.7% viewership rating for its 135 minute broadcast. Beginning at 22:00 Japan time, the 150 minute women's marathon averaged 13.6%.

In the men's marathon civil servant runner Yuki Kawauchi (30, Saitama Pref. Gov't) missed top eight by just 3 seconds, finishing 9th. Mao Kiyota (23, Suzuki Hamamatsu AC) was the top Japanese woman at 16th. It was the first time in the 22 years since 1995 that no Japanese marathoners male or female made the top eight in a World Championships marathon.

Translator's note: Although the numbers are impressive, it's worth noting that the World Championships marathon ratings were a fraction of the normal viewership for the Jan. 2-3 Hakone Ekiden, where the two-day, roughly fifteen hour broadcast of the university men's road relay averages around 30% ratings.

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translated by Brett Larner
phtoto © 2017 Brett Larner, all rights reserved


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London Olympics Marathoner Ryo Yamamoto to Join Chuo University Coaching Staff

On Mar. 22 Chuo University, 15th place at the 2018 Hakone Ekiden, announced that 2012 London Olympics marathoner and Chuo alumnus Ryo Yamamoto, 33, has been invited to join the Chuo long distance coaching staff.

Yamamoto ran Hakone three times while at Chuo. Joining the SGH Group corporate team after his graduation, Yamamoto ran a PB 2:08:44 to finish 4th at the 2012 Lake Biwa Mainichi Marathon and earning a place on the London Olympic team.

A statement from Chuo read, "As an Olympian and top-level athlete, Yamamoto is someone we would like to have guide our team members." Yamamoto will take up his new duties on Apr. 1, joining head coach and fellow 2:08 marathoner Masakazu Fujiwara. With the record for most Hakone Ekiden victories at 14, Chuo University is set to receive an infusion of the Olympic spirit.

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translated and edited by Brett Larner
photo © 2012 Dr. Helmut Winter, all rights reserved